Valentino is launching next month the first digitalized exhibition of his work, the Valentino Garavani Virtual Museum. This application is connected to an online database that uses a real time 3D technology to create an immersive environment.
Content is arranged in a museum layout where users explore the different galleries and wings covering what would be over 10,000 square meters in an actual museum. Over 300 dresses from the Valentino Garavani archive were captured for the museum and are organized by theme. Also, content such as sketches, illustrations, advertising campaigns, editorials and red carpet as well as event photos provide a story to go with each dress. Special events and exhibitions from the pair’s history are celebrated with photos and video – from the 1968 White Collection to the 2011 White Fairy Tale Love Ball, produced by Bureau Betak.
The Valentino Garavani Virtual Museum was created by Giancarlo Giammetti, and designed and produced by Novacom Associés-Paris, in collaboration with Kinmonth-Monfreda Design Project – London.