Jil Sander Sun Men Fragrance Launch
This Spring marks the 11th anniversary of the international launch of the Jil Sander Sun Men Fragrance in 2002.
Held at the MACBA Museum of Contemporary Art in Barcelona, Bureau Betak designed and produced the dinner and launch. Guests were seated at custom made benches fitted with neons that reflected the infinity cyc inside the table, the colour of the sun. The table itself was custom designed by Bureau Betak and measured 50m long, running the entire length of the museum. An orange neon light ran down it’s centre and projections of water slowly moved across the walls. The acclaimed experimental chef Ferran Adria served a conceptual molecular paella.
Take a look at the photos from this special event :